Privacy Policy


This Privacy Policy (the “Policy”) sets out how we BxUK Limited (“Pillpulse”, “us”, “our” or “we”) process personal information about you (the “Customer” or “you”) when you use our website, and when you place an order with us via our website www.pillpulse.com (our “Site”). We are a data “controller” of the personal information we process and are therefore responsible for ensuring our systems, processes, suppliers and staff comply with data protection laws in relation to the information we handle. We do that under the requirements of the General Data Protection Regulations (GDPR). If you do not agree with this Policy, you should not submit information to us.


In order to fulfil your order, we also need to transfer your data to other data controllers, specifically partner pharmacies and the prescribers. In the interest of providing your medication and improving our service for you, we may also collect information from your GP/surgery, hospital or NHS bodies. Together, Pillpulse and our partners will be known as the “Partners”.


We do update this Policy from time to time so please do review this Policy regularly.


You can find out more about Pillpulse’s responsibilities and about how and why we collect and use your personal information by reading this Policy. This Policy also details the responsibilities of the Partners and how they will collect and use your personal information. If anything is unclear or if you have any questions about this Policy, please contact us at marge@pillpulse.com.

1. The information we collect and how we collect it

Personal data, or personal information, means any information about a person from which they can be identified. We may collect, store, and use some or all of the following categories of information:


System Information (Website Visitors, Account Holders and Customers)


When you visit our Site, we automatically collect information about your use of the platform including details of your visits such as pages viewed and the resources that you access. This information may include website traffic data, IP address, pages viewed, location data, browser, operating system, referral source, length of visit, clickstream data and other communication data. This information is not normally personally identifiable from the methods and systems we use. In some situations this information could be combined with other sources to make it personally identifiable, we limit access to ensure that this information remains anonymous.


Identity Information (Account Holders and Customers)


When creating an account on our website, logging into or updating an existing account, or placing an order, we will collect Personal data:


  • personal contact details such as name, title, addresses, telephone numbers, and email addresses
  • date of birth and other physical characteristics such as your age, weight and gender
  • billing information and account settings
  • Subject to your explicit consent, we will also collect, store and use your health data, including your prescription requirements. This is considered a special category of more sensitive data. Where we process health data, it will be treated confidentially and will never be used for direct marketing purposes.

We collect Identity Information provided voluntarily by you or provided through a partner. For example, when you use Google to login to our Site, or when you register with or use our platform to buy medication (by entering your prescription details for review).


We also collect Identity Information when you contact us (by email, telephone or otherwise) to ask a question or request information.


Special Category Data (Prescription Customers)


In order to provide our services, we will be required to process special category data, for example your health information from your questionnaire or prescription. Where we process this special category data, data protection law requires that we satisfy certain additional conditions. We will only process special category data with your explicit consent to the processing. For example, where you have consented to us accessing your health data contained in your prescription so that we may provide our services and products to you.

2. How we will use your personal data

Providing our services


As part of the provision of our services, we use the personal information that we collect from you to:


  • register you as a user of our service
  • process your orders and provide your details
  • manage our relationship with you (for example by notifying you about changes to our terms or asking for feedback on our service)

Monitoring, administering and improving


We use your personal information to help us to monitor our performance, administer and improve our service by:


  • tracking and analysing activity to identify patterns and help us improve our Site and communications
  • troubleshooting, conducting data analysis, testing, system maintenance, support, reporting and hosting of data
  • using data analytics to improve customer relationships and experiences
  • analysing information so that we can prioritise features that are relevant and popular
  • educating, training and developing our staff’s performance
  • ensuring network and information security, including preventing unauthorised access to our computer and electronic communications systems and preventing malicious software distribution
  • preventing fraud
  • other business administration such as management and planning, including accounting and auditing

Other uses


With your prior explicit consent and occasionally under Legitimate Interest, we may use your data to send you specialist information about goods and services offered by us which may be of interest to you. If you wish to withdraw your consent at any time, please contact us at marge@pillpulse.com or click Unsubscribe in any of our emails.

3. Our partners' use of your personal data

As stated above, in order to provide our services to you, we may provide your personal information to our Partners who will act as data controllers in respect of that information.


3.1 The pharmacy

The Pharmacy dispensing your order will be:

  • LJTB Ltd T/A Ballee Pharmacy trading as Ballee Pharmacy, operated from 8, 20 Antrim Rd, Ballymena BT42 2BJ, United Kingdom

How the Pharmacy will use your personal information


As part of the provision of the Pharmacy’s services, it will use your personal information that we transfer to the Pharmacy to provide its services, specifically to:


  • process your orders and supply, dispense and post prescription medicines in accordance with the Terms and Conditions;
  • manage the relationship with you (for example by dealing with any queries you raise);

3.2 Our partner prescribers

Our partner prescribers are a number of individuals registered in the United Kingdom with the General Pharmaceutical Council, each holding accredited pharmacist independent prescriber qualifications and trained in providing remote consultations and issuing prescription medicine online. The prescribers will assess your request for the ordered treatment regarding its clinical appropriateness.


How our prescribers will use your personal information


As part of the provision of the clinician’s services, they will use your personal information which we provide to them to:


  • assess your health information to determine whether your ordered treatment is clinically appropriate and, if so, write your prescription
  • obtain further information from you if necessary to inform their decision by contacting you using your contact details

Fair processing information


We are providing the following information to you, required by data protection law, on behalf of the prescribers:


  • Identity of the prescribers
  • Individuals registered in the United Kingdom with the General Pharmaceutical Council, each holding accredited pharmacist independent prescriber qualifications and trained in providing remote consultations and issuing prescription medicine online.

Contact details (which you should use to exercise any of your rights listed at Paragraph 11 of this Policy)


If you would like to request the contact details of our prescribers, please contact us at marge@pillpulse.com


Purpose of the processing


As above in “How the prescribers will use your personal information”.


Legal basis of the processing


The processing is necessary for health purposes subject to relevant conditions and safeguards and is carried out by a health professional.


The period for which your personal information will be stored by the clinician


The period for which personal information will be stored will be determined in accordance with applicable law and regulatory guidance issued by the Department of Health.


Your rights in relation to the clinician


As below in Paragraph 11.

4. Our grounds for processing

Data protection law says we only have the right to use your personal information where we can identify a lawful basis for doing so. Your consent to the processing as specified in this Policy is our primary lawful basis. In some circumstances we may also rely on another lawful basis. Most commonly, these will be:

  • where we need to use the information to perform the contract we have entered into with you
  • where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
  • where we need to comply with a legal or regulatory obligation

5. Information security

The Internet is not a secure medium. However, we have put in place various security procedures as set out in this Policy.


Please be aware that communications over the Internet, such as emails and online messages are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered – this is the nature of the Internet. We cannot accept responsibility for any unauthorised access or loss of personal data that is beyond our control.


We believe that we have appropriate policies, rules and technical measures to protect the personal data that we have under our control (having regard to the type and amount of that personal data) from unauthorised access, improper use or disclosure, unauthorised modification, unlawful destruction or accidental loss.

6. Disclosure of your personal information

We will not share your personal information with or to third parties, except as otherwise provided for in this Policy (for example, to our Partners) and under the following limited circumstances when we want to or are compelled to share your personal information, including:


  • with third party service providers or suppliers to enable us to provide our services (for example payment processors, webhosts, ID verification partners etc). Where we share data with service providers, we require them to sign a contract that obliges them amongst other things to have stringent security measures in place, comply with our instructions and help us to comply with data protection law;
  • to another legal entity on a temporary or permanent basis, in connection with a business deal, such as a merger, financing, acquisition, or sale of our business;
  • where we are required to do so by law;
  • where you have provided your consent.
  • with third party clinic partners such as hair transplant clinics in order to perform our joint services for you and to allow them to contact you as part of our joint service

7. International transfer of personal information

We may transfer the personal information we collect about you outside the EU in order to perform our contract with you. Where this occurs we will ensure that your personal information receives an adequate level of protection and we will put in place appropriate measures to ensure that your personal information is treated in a way that is consistent with EU and UK laws on data protection. If you require further information about these protective measures, you can request it by contacting us at marge@pillpulse.com

8. Security and retention

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.


To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorised use or disclosure of your information, the purposes for which we process it and whether we can achieve those purposes through other means, and the applicable legal requirements.


We are required by law to retain specific categories of data for certain periods after we stop providing our goods or services to you. We are registered with the General Pharmaceutical Council with registration number 9011928. We are therefore required to store any Medical Data, Identity Data and Contact Data submitted to us to comply with our legal obligations.

9. Your rights in relation to your personal information

Under certain circumstances, by law you have the right to:


  • Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it
  • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected
  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it
  • Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground
  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it
  • Request the transfer of your personal information to another party

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.


We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.


If you wish to exercise your rights in relation to the processing of your information by any of our Partners, you should contact us at marge@pillpulse.com.

10. Linked websites or applications

We are not responsible for the privacy policies and practices of other websites even if you accessed the third party website using links from our Site. We recommend that you check the policy of each website you visit before deciding whether to proceed and contact the owner or operator of such a website if you have concerns or questions.